Pricing and shop numbers
Auto repair pricing is how a shop turns its costs into the prices customers pay: a posted labor rate built from overhead, wages and target profit; a parts markup matrix aimed at a parts margin; fees for diagnosis and shop supplies; and set prices for the jobs you quote most. Shop numbers are the KPIs that show whether those prices work: car count, average repair order (ARO), effective labor rate (ELR), parts margin, technician productivity and profit margin. Sales are roughly car count times ARO, and most other numbers explain why one of those two moved. The guides below give the formula for each number, published benchmarks with their source and date, and worked prices for brakes, tires, oil changes, alignments, batteries and AC recharges.
19 guides in this topic
Start here
- How to Set Your Auto Repair Labor Rate (2026)How to set your auto repair labor rate from your real costs, a worked example, 2026 average labor rates by state, and how to raise your rat…
- Effective Labor Rate: How to Calculate It (2026)Effective labor rate for auto repair shops: the formula, a worked example, Tekmetric's 2026 ELR benchmarks, and what drags your ELR below y…
- Parts Markup Matrix for Auto Repair: Build and Check ItBuild a parts markup matrix for auto repair: margin vs markup table, an example tiered matrix, how to check it against 2026 benchmarks, and…
- Average Repair Order for Auto Repair Shops (2026)Average repair order for auto repair shops in 2026: the ARO formula, Tekmetric benchmarks, why ARO alone misleads, and honest ways to incre…
- Auto Repair Shop KPIs: 12 Metrics to Track WeeklyAuto repair shop KPIs: 12 metrics with formulas, sourced benchmarks where they exist, and a weekly scorecard you can copy for your shop.
How should a shop set its labor rate?
From its costs, not the shop down the road. Add monthly overhead, all wages and a target profit, subtract the gross profit you make on parts, and divide by the labor hours your technicians actually bill in a month. How to set your auto repair labor rate works through that formula and compares the result with Tekmetric's 2026 state averages (a national average of $132 an hour). Then check what you really earn per hour: effective labor rate is labor sales divided by billed hours, so $46,200 of labor across 360 billed hours is $128.33 even with a $140 posted rate. The free effective labor rate calculator does the arithmetic.
How do parts markup and shop fees add up?
A parts markup matrix sets a multiplier per cost tier: high on cheap parts, lower on expensive ones. Keep markup and margin apart: a 2.0 multiplier is a 100% markup but only a 50% margin. Test a tier with the parts markup calculator. Fees need the same care. Pricing a diagnostic fee means charging testing time at your labor rate and deciding once whether it's credited toward the repair. A shop supplies fee should come from your own consumables spend and carry a dollar cap, and California bans a generic shop supplies charge altogether.
Which numbers show whether the shop makes money?
Start with the twelve in auto repair shop KPIs, which come with a weekly scorecard. Average repair order is easy to misread on its own: it rises when quick services leave, so pair it with car count and approval rate. On the shop floor, technician efficiency vs productivity separates time lost to waiting from time lost on the job; the technician efficiency calculator works out both. Auto repair shop profit margin shows why volume matters: its example shop at Tekmetric's 2026 averages nets about 15%, while the same costs at median volume break even. Model your own with the repair order gross profit calculator, the shop revenue calculator and the break-even calculator.
What should you charge for brakes, tires and other common jobs?
Use one method for every quote: labor hours times your rate, parts through your matrix, then fees, quoted as an out-the-door total. Each guide prices a worked example: brake job pricing (front pads and rotors at $598.25 before fees and tax), tire pricing (a fixed profit per tire plus mount, balance, disposal and any state fee; four tires at $739 before tax), oil change pricing (about $50 to do a 5-quart full synthetic), alignment pricing ($139.95 for a four-wheel alignment), battery replacement pricing ($217.80 for a simple sedan) and AC recharge pricing, where refrigerant is priced by the pound. For tire quotes, the tire size calculator and load index chart help match the fitment.
Do memberships, fleet accounts and loaner cars pay?
They can, if you price them per visit or per loan. An oil change club earns its keep through the inspections at each visit, not the oil change margin; Youngstedts in Minnesota sells five synthetic-blend changes for $139.95 against $46.95 for one. Fleet accounts are two businesses: local fleets where you set terms, and fleet management networks that set them for you. A loaner car program is best costed per loan: in that guide's illustration, about $665 a month for one car, or about $37 per loan at 18 loans a month.
When should a shop raise its prices?
Once a year, on a set date, after recalculating the labor rate from this year's wages, rent and insurance. How to raise prices at an auto repair shop cites BLS data showing repair and maintenance prices up 5.8% from September 2025 to September 2026, and gives the order to change things: labor rate first, then canned jobs and menu prices, then the parts matrix and fees, with written notice to fleet accounts.
| Number | Formula | Benchmark per our guide | Guide |
|---|---|---|---|
| Required labor rate | (Overhead + wages + target profit − parts gross profit) ÷ billed hours per month | National average posted rate $132 an hour | Labor rate |
| Effective labor rate | Labor sales ÷ labor hours billed | $134.92 average, $154.06 top 25% | ELR |
| Average repair order | Total repair order sales ÷ number of repair orders | $704.25 average, $649.88 median, $879.38 top 25% | ARO |
| Car count | Vehicles with a closed repair order in the period | 118 a month average, 97 median, 180 top 25% | KPIs |
| Parts margin | (Parts sales − parts cost) ÷ parts sales | 58% average, 65% top 25% | Parts matrix |
| Gross profit margin | (Total sales − parts cost − technician labor cost) ÷ total sales | None used; track your own trend | Profit margin |
| Productivity | Hours on jobs ÷ hours clocked in | None current; use your own trend | Efficiency vs productivity |
| Efficiency | Hours billed ÷ hours worked on jobs | None current; use your own trend | Efficiency vs productivity |
Every guide in this topic
- AC Recharge Pricing for Shops: R-134a and R-1234yfAC recharge pricing for shops: how much to charge for an AC recharge with R-134a or R-1234yf, refrigerant per…
- Alignment Pricing for Shops: What to ChargeAlignment pricing for shops: how much to charge for an alignment, add-ons, equipment payback, lifetime alignm…
- Auto Repair Diagnostic Fee: Should Your Shop Charge?Should your shop charge an auto repair diagnostic fee? Price it from your labor rate, decide on credits, chec…
- Auto Repair Shop KPIs: 12 Metrics to Track WeeklyAuto repair shop KPIs: 12 metrics with formulas, sourced benchmarks where they exist, and a weekly scorecard …
- Auto Repair Shop Profit Margin: What Shops Really MakeAuto repair shop profit margin explained: gross vs net, an example P&L from 2026 shop averages, owner pay, an…
- Average Repair Order for Auto Repair Shops (2026)Average repair order for auto repair shops in 2026: the ARO formula, Tekmetric benchmarks, why ARO alone misl…
- Battery Replacement Pricing for Shops: What to ChargeBattery replacement pricing for shops: battery profit, install labor by location, registration on newer cars,…
- Effective Labor Rate: How to Calculate It (2026)Effective labor rate for auto repair shops: the formula, a worked example, Tekmetric's 2026 ELR benchmarks, a…
- Fleet Accounts for Auto Repair Shops: How to Win ThemHow independent shops win fleet accounts: local fleets vs fleet management networks, terms to agree, approval…
- How Much Should a Shop Charge for an Oil Change?How much should a shop charge for an oil change? Build the price from your costs, set tiers by oil type and c…
- How to Price a Brake Job: A Guide for Repair ShopsHow to price a brake job: labor hours at your rate, parts at your matrix, resurface vs replace, good-better-b…
- How to Raise Prices at Your Auto Repair ShopHow to raise prices at an auto repair shop: cost math, BLS repair price data, what to raise first, how often,…
- How to Set Your Auto Repair Labor Rate (2026)How to set your auto repair labor rate from your real costs, a worked example, 2026 average labor rates by st…
- Loaner Car Program for Auto Repair Shops: Costs and RulesLoaner car program for an auto repair shop: a cost worked example, the loaner agreement checklist, the Safe R…
- Oil Change Club and Auto Repair Membership ProgramsHow to run an oil change club or auto repair membership program: real price examples, the pricing math, what …
- Parts Markup Matrix for Auto Repair: Build and Check ItBuild a parts markup matrix for auto repair: margin vs markup table, an example tiered matrix, how to check i…
- Shop Supplies Fee in Auto Repair: Rules and RatesWhat a shop supplies fee in auto repair covers, how to set the percentage and cap from your own costs, state …
- Technician Efficiency vs Productivity: Formulas, ExamplesTechnician efficiency vs productivity: the three formulas, a 3-tech weekly worked example, what moves each nu…
- Tire Pricing for Shops: How to Price Tires RightTire pricing for shops: percent margin vs fixed profit per tire, mount and balance, TPMS kits, state tire fee…
Frequently asked questions
How do you calculate effective labor rate?
Divide the labor dollars you actually billed by the labor hours your technicians clocked on those jobs. It's usually lower than the posted rate because of discounts, comebacks and unbilled time.
What is a good parts markup for an auto repair shop?
Most shops use a parts matrix: higher markup on cheap parts and lower on expensive ones, aimed at an overall parts gross margin. The parts markup guide shows how to build one.
What is average repair order (ARO)?
ARO is total sales divided by the number of repair orders in the same period. Track it alongside car count, because together they make your revenue.
Should repair shops charge a diagnostic fee?
Most do: diagnosis takes a technician's time and equipment. Say the fee up front and whether it's credited toward the repair if the customer approves the work.